Let the Story Do the Work the Art of Storytelling for Business Success by Esther Choy

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Jan 31, 2020 Tey Shi rated information technology information technology was ok

This review has been subconscious considering it contains spoilers. To view it, click hither. In this book, the author breaks downwards for us how to tell a good story. Construction wise, all practiced stories should have a get-go, middle and an catastrophe. Typical plots include the origin (how something came to be), rags to riches, rebirth, overcoming the monster (bad to good) and the quest where the seemingly impossible is achieved. When telling these stories, it's important to know who your audiences are, what type of stories will they be receptive towards. Information should help to complement your story In this book, the writer breaks down for us how to tell a good story. Structure wise, all good stories should accept a offset, middle and an ending. Typical plots include the origin (how something came to be), rags to riches, rebirth, overcoming the monster (bad to adept) and the quest where the seemingly impossible is achieved. When telling these stories, it's important to know who your audiences are, what type of stories will they be receptive towards. Data should help to complement your story and one should make the message clear. If something is complex, try to divide them into smaller parts, using metaphor to link the unfamiliar with the familiar. The writer also suggests to get-go acknowledge the audience's current situation on the outset, then try to inspire them to make an improvement, and then finally terminate with a vision or aspiration on how the future should wait like. The employ of good visuals volition also help to drive in the signal. The writer also offers case studies in personal networking, self-introduction, how to persuade people to donate and how leaders can tell their stories to inspire and motivate others. ...more

April 23, 2018 Rhodes Davis rated it actually liked it

This is who we are and hither are our product facts. zzzz This volume helps business people acquire nowadays themselves, their company, and products in a way that is memorable and applicable to a variety of audiences. Marketing professionals would certainly benefit, simply executives and employees throughout the organisation should know how to limited how their company and products/services can positively touch on customers. Presenting yourself to a potential employer or customer should use elements of sett This is who we are and here are our product facts. zzzz This book helps business people learn present themselves, their company, and products in a manner that is memorable and applicative to a variety of audiences. Marketing professionals would certainly benefit, just executives and employees throughout the organization should know how to express how their visitor and products/services can positively affect customers. Presenting yourself to a potential employer or customer should employ elements of setting the hook, painting a vision, and demonstrating value. The story tin can assist the facts stick and bring the numbers to life.

The author presents a logical approach with exercises and examples to demonstrate the apply of story in a wide variety of situations: communications within the visitor, marketing, sales, job awarding, networking, and more than. The book also covers the of import area of audition analysis in social club to design an appropriate story for the situation.

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Oct 24, 2017 Lee rated it really liked it

I attended several meetings of the Speaking Society at the University Society of Chicago where I was fortunate plenty to meet and learn from Esther Choy. I'thou sure that the tools and techniques she presented in those meetings made me not only a better public speaker, but a more interesting conversation partner to boot.

With the release of this volume, her experience and wisdom is now available to a wider audition. I would encourage anyone, only specially those in the technical and analytic trades, t

I attended several meetings of the Speaking Society at the University Social club of Chicago where I was fortunate enough to meet and larn from Esther Choy. I'1000 certain that the tools and techniques she presented in those meetings made me not only a meliorate public speaker, but a more than interesting conversation partner to kicking.

With the release of this volume, her experience and wisdom is now bachelor to a wider audience. I would encourage anyone, just particularly those in the technical and analytic trades, to read and apply her advice. We are wired for storytelling and storylistening. Never underestimate the power of a compelling story to get your indicate beyond.

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Dec 06, 2017 Kate rated it did not like information technology

Started and abandoned. This might be useful for someone who is data driven and has no concept of story at all. I am a grant author and bought this book to aid me add some actress umph to my writing. It is HIGHLY bones.

(The flow of the writing is also completely terrible - how tin can a book nearly writing be so poorly written?)

Mar 27, 2020 Deep Shah rated it information technology was amazing

I was in a Business organization school, struggling with presentations, case competitions, projects and interviews. The people who aced these activities weren't the people I expected. They were not the ones who were the most fluent in speaking, non the ones who were having a rich experience in their life, and certainly non the ane who were the peak rankers of our batch! I ever wondered, What is it that is these selected cohort of people were doing and so well, and How can I improve that detail trait?

After a

I was in a Business school, struggling with presentations, instance competitions, projects and interviews. The people who aced these activities weren't the people I expected. They were non the ones who were the most fluent in speaking, not the ones who were having a rich experience in their life, and certainly not the ane who were the elevation rankers of our batch! I always wondered, What is it that is these selected cohort of people were doing so well, and How can I improve that particular trait?

After a lot of idea, I could see that these people could engage people very well. When y'all talk to them, you always love listening to them. And that, was the big 'Aha' moment for me. I finally figured out the secret formula, the ultimate magic these people possesed. Simply at that place was some other night cloud that loomed over my head? The large question: What can I do and then to make people want to listen to me? How to enagage them while talking about something that they don't even remotely sympathise? This question troubled me for many days - while eating, walking, even sleeping as well! I always wondered what could I practice to gain this skill?

While scrolling through YouTube I came across this amazing TED Talk that explained the power of storytelling. I understood what I had to do. What I was looking for till at present, was with me all the time. We all hear stories, right from childhood - be information technology bedtime stories, literature stories, stories from movies and then on. I had to master the fine art of storytelling! I immediatly looked for good books on learning the art of storytelling, and I found the Esther Choy's Let the Story do the work.

And I must say, this book has given me no chance to complain. This is one of the best, probably the best volume, out there in the globe. Esther takes us step-past-step throught the fine art of storytelling and how it can be mastered. Not simply does she explicate the frameworks on how to develop a story only besides gives examples on execution of each framework. She encourages us at each adn every stage of the volume to develop our story and reflect what we have learnt. After all, learning the art of storytelling is similar to learning how to ride a bikeWe can't acquire riding wheel by but watching video tutorials on youtube or watching a friend give demonstrations. You have to get on that cycle, you accept to striking the ignition and you have to put your hands on the throttle! Similarly, to primary the art of storytelling, you have to pick up a pen and a paper, you lot have to put your life experiences in those frameworks and you accept to first jotting it down! Esther encourages us to do simply that.

This book summarizes Esther's learning, experience and wisdom in few pages. It's a treasure out in the open, wanting to be claimed. Next time yous are making a business presentation, a startup pitch, or an introduction for a networking event...Never underestimate the power of storytelling.

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Nov fifteen, 2017 Bob Andelman rated it really liked it

TODAY'South Invitee: Esther Choy, author, "Permit the Story Do the Work: The Art of Storytelling for Business Success," founder, Leadership Story Lab in Chicago

Most a year agone, I heard a talk by Lea Thau, the Peabody Award winning producer and creator of "The Moth Radio Hour." She offered her entrepreneurial audience tips on how to make their business pitches more into enticing tales and less most asking straight for cash.

"The key principles that govern a good story," she said, "whether you're

TODAY'S GUEST: Esther Choy, author, "Let the Story Do the Work: The Art of Storytelling for Business Success," founder, Leadership Story Lab in Chicago

About a yr agone, I heard a talk past Lea Thau, the Peabody Award winning producer and creator of "The Moth Radio Hour." She offered her entrepreneurial audience tips on how to make their concern pitches more than into enticing tales and less about request directly for cash.

"The central principles that govern a good story," she said, "whether you're in a boardroom, pitching something, giving a toast at a wedding, or telling a story on 'The Moth' stage, are the same."

I was reminded of her insight while reading a compelling new book by Esther Thou. Choy titled "Let the Story Do the Work: The Fine art of Storytelling for Business Success."

In her own way, Choy independently applied the kind of storytelling suggestions I institute so useful in Thau'south presentation and put them in an easy-to-access volume grade for business organization leaders. She breaks it all down, step-by-step, and even diagrams her methods.

If you lot make any kind of presentations at piece of work, I think you can learn something from Choy and her volume.

https://youtu.exist/8QzbDuSJURw

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January 05, 2018 Eric Tan rated it did non similar it

The author did a poor job in writing this volume. It lacks structure and plot, which are two key elements discussed throughout the entire book, however the author failed to address them properly. Every bit I progressed further, the more than I read, the more than I felt lost and the less I got out of information technology. Information technology felt as though I was reading an entirely different book for each point that the author fabricated.

Information technology all started out well, in the first affiliate, then went down the hill for the rest of it. Ideas got shoved in at random southward

The author did a poor job in writing this book. Information technology lacks structure and plot, which are two key elements discussed throughout the entire book, nonetheless the author failed to address them properly. As I progressed farther, the more I read, the more I felt lost and the less I got out of it. Information technology felt as though I was reading an entirely different volume for each bespeak that the author made.

It all started out well, in the first chapter, so went down the loma for the rest of information technology. Ideas got shoved in at random sections, sequences of each point were all jumbled up and there'southward no coherence in the presentation. Information technology gives an impression the volume was more of a diary than a purported business book on communication.

A lot of "existent life" examples were being thrown in to illustrate all the points presented in the book. Even so, there'southward virtually no connection between them and no farther explanation was provided to substantiate each lesson/principle/theory taugh.

I could have given at least one more star but I cannot, in my correct mind, give anymore merit to badly written books such every bit this.

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If you ever doubted that storytelling is an constructive method of connecting with others, Esther Choy volition likely convert you, at least to a betoken. At times she goes a bit overboard, simply because she believes that storytelling is only about the ONLY way to communicate. Nowhere is this trouble with her book more than apparent than the section about how to explicate your profession to other people. If I ask you lot what you lot do for a living, and you tell me that you lot "make dreams come true," but I afterward discov If y'all always doubted that storytelling is an effective method of connecting with others, Esther Choy will likely convert you, at least to a point. At times she goes a bit overboard, simply considering she believes that storytelling is only about the ONLY way to communicate. Nowhere is this problem with her book more apparent than the section well-nigh how to explain your profession to other people. If I ask you what you practise for a living, and you tell me that yous "brand dreams come up true," but I later discover that yous are a real estate agent, I might find you a chip annoying and perhaps fifty-fifty egotistic. In that location are times to communicate with stories, especially when presenting complicated topics or a agglomeration of boring facts and figures. Choy'south advice in these situations is spot on. However, it is likewise valuable to know when, instead of a story, a more straightforward message is needed. Overall, this is a valuable guide to integrating storytelling into business communication. ...more

Consummate, easy to read and what's more than important to me: existent.

If you work in sales, you know how important telling stories is. If you don't piece of work in sales you must still realize that telling stories is simply one fashion of "getting in" and sharing an experience with someone. Out of the few hundred books thae are out there on storytelling I would say I take read quite a few just definitely not all. So far this one has been the best I have ever read, and bot merely because information technology was well written. It has to do

Complete, easy to read and what'south more important to me: real.

If yous work in sales, you know how of import telling stories is. If you lot don't work in sales you must still realize that telling stories is just one fashion of "getting in" and sharing an experience with someone. Out of the few hundred books thae are out in that location on storytelling I would say I have read quite a few only definitely not all. And then far this ane has been the all-time I accept ever read, and bot just because information technology was well written. It has to exercise with the fact that every single element that you need to build your own story is well described and fabricated it into an do that you tin repeat yourself. This volume is a vert first approach for anyone who is into storytelling. Information technology is also a bang-up book for everyone who has been out at that place for some fourth dimension and thinks they know it all. And it's the best book yous can read if y'all have a story and you know information technology and you but don't know how to tell it.

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Jan fifteen, 2019 Joseph rated it it was astonishing

One of the best books on writing I take always read. Then many books on the creative writing process wax poetic about the writer and his/her plight but neglect to capture so succinctly the about elemental components of WHY story (or whatever particular story), HOW a story'south structure should consider the audience more than the teller, and WHAT will manifest equally the scenes/summary...aka the words on the folio.

Written for business organisation leaders, this book is all brass revenue enhancement when it comes to the writing process. Picayune practice

Ane of the best books on writing I have ever read. And so many books on the creative writing process wax poetic most the writer and his/her plight but fail to capture and then succinctly the virtually elemental components of WHY story (or any particular story), HOW a story'south structure should consider the audition more the teller, and WHAT will manifest equally the scenes/summary...aka the words on the page.

Written for business leaders, this book is all contumely tax when it comes to the writing process. Little exercise virtually artistic writing students or those interested in writing memoir, fiction, or even poetry realize how much they could benefit from a chip of contumely to weigh downward the floating clouds of their imagination.

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My ratings of books on Goodreads are solely a rough ranking of their utility to me, and non an evaluation of literary merit, entertainment value, social importance, humor, insightfulness, scientific accuracy, artistic vigor, suspensefulness of plot, depth of characters, vitality of theme, excitement of climax, satisfaction of ending, or whatsoever other combination of dimensions of value which we are expected to boil down through some fabulous alchemy into a single digit.

May 18, 2021 Marian rated information technology really liked information technology

Proficient content and examples for telling stories for your professional development. Did feel a bit irksome as information technology went on.

I also felt some of the techniques could come beyond contemporary. For example, the Identifiable Beneficiary Private tip for nonprofits is i I see used all the fourth dimension, merely I can't exist the just one who feels it's tired and predictable. I'one thousand sure it is still a valuable technique, merely how to do it in a way that comes across genuinely? Perhaps a sequel book is in order. :)

Good content and examples for telling stories for your professional evolution. Did feel a bit slow as information technology went on.

I as well felt some of the techniques could come across gimmicky. For example, the Identifiable Casher Individual tip for nonprofits is one I see used all the fourth dimension, only I tin't be the but one who feels it's tired and predictable. I'm sure it is still a valuable technique, but how to do it in a way that comes across genuinely? Perhaps a sequel book is in order. :)

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Jan 30, 2020 Jose C. rated it liked it

Es un buen recordatorio de lo poderosas que son las historias y el atractivo que tienen para las personas. Desde niños aprendemos a través de cuentos, al crecer lo olvidamos y en la vida profesional son inexistentes. Este libro no sólo nos ayuda a recordar el poder de las historias, sino que además, contiene una metodología y ejemplos para construirlas.

I give this book 3.5 stars. There are some adept tips on crafting a story. However, there only wasn't plenty relevant examples, specific steps, and "before" and "subsequently" stories subsequently applying the steps. I give this book 3.5 stars. There are some good tips on crafting a story. Notwithstanding, at that place simply wasn't enough relevant examples, specific steps, and "earlier" and "after" stories after applying the steps. ...more

Dainty 1

Good structure..narrated with useful templates and examples. Lot of the templates can be reused during real life scenarios. Overall proficient read

Jul 17, 2021 Elaine rated it really liked it

Like shooting fish in a barrel to assimilate and very helpful tips that I take used successfully in public speaking forums, for both scientific and business concern audiences.

Have a picayune proficient points just totally boring

Most of the tips offered are pretty obvious. There were a couple of gems subconscious in there, though. Quick and easy read.

Worth reading. Some good gems in hither, merely too much filler.

Esther M. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive didactics programs at Northwestern University'southward Kellogg School of Management.

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